Privacy Policy

Last Updated: April 19, 2025

This Privacy Policy explains how Pet Friends Co. ("we," "us," or "Pet Friends Co.") collects, uses, shares, and protects your Personal Information when you visit or make a purchase from petfriendsco.com (the "Site") or engage with our mobile messaging service. Personal Information is any data that can identify an individual.

Contact

For questions, complaints, or more information about our privacy practices, contact us at:
Email: [email protected]
Mail: DO ENTERPRISES LLC, 200 East Rowland Street, NUM 1125, Covina, CA 91723, United States

Collecting Personal Information

We collect Personal Information when you visit the Site, make a purchase, or contact us for support. Below are the types of information we collect, why we collect them, and how they are shared:

Device Information

Purpose: To optimize Site performance, load content accurately, and analyze usage for improvements.
Source: Collected automatically via cookies, log files, web beacons, and pixels.
Shared With: Shopify (our e-commerce platform).
Information Collected: Web browser version, IP address, time zone, cookie preferences, viewed pages/products, search terms, and Site interactions.

Order Information

Purpose: To fulfill orders, process payments, arrange shipping, provide invoices/confirmations, communicate with you, screen for fraud, and, with your consent, send marketing about our products.
Source: Provided by you during checkout.
Shared With: Shopify, payment gateways (e.g., Stripe, PayPal), and shipping providers (e.g., USPS, FedEx).
Information Collected: Name, billing/shipping address, payment details (e.g., credit card numbers, PayPal), email address, phone number.

Customer Support Information

Purpose: To provide customer support and resolve inquiries.
Source: Provided by you when contacting us.
Shared With: Customer support platforms (e.g., Zendesk).
Information Collected: Name, email address, phone number, order details, and any additional information you provide.

Minors

The Site is not intended for individuals under 16. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, contact us to request deletion.

Sharing Personal Information

We share Personal Information with trusted service providers to deliver our services, such as:

Shopify: Powers our online store. See Shopify’s Privacy Policy: https://www.shopify.com/legal/privacy.
Payment Processors: Stripe, PayPal for secure payment processing.
Shipping Providers: USPS, FedEx for order fulfillment.
Customer Support: Zendesk for managing inquiries.

We may also share Personal Information to comply with laws, respond to legal requests (e.g., subpoenas), or protect our rights.

Behavioral Advertising

We use Personal Information to deliver targeted ads or marketing communications we believe may interest you:

Google Analytics: Tracks Site usage. See Google’s Privacy Policy: https://www.google.com/intl/en/policies/privacy/. Opt-out: https://tools.google.com/dlpage/gaoptout.
Shopify Audiences: Shares purchase data and email addresses with other Shopify merchants to show relevant ads.
Meta Ads: Uses cookies to display ads on Facebook/Instagram. Opt-out: https://www.facebook.com/settings/?tab=ads.

For more on targeted advertising, visit the Network Advertising Initiative: https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Opt out of targeted ads via:

Google: https://www.google.com/settings/ads/anonymous
Digital Advertising Alliance: https://optout.aboutads.info/

Using Personal Information

We use Personal Information to:

Offer products for sale.
Process payments and fulfill orders.
Communicate about orders, products, or promotions.
Improve our Site and services.
Prevent fraud and ensure security.

Lawful Basis (GDPR)

If you are in the European Economic Area (EEA), we process Personal Information based on:

Your consent (e.g., for marketing).
Contract performance (e.g., order fulfillment).
Legal obligations (e.g., tax compliance).
Legitimate interests (e.g., Site analytics), provided they do not override your rights.

Retention

We retain Personal Information for as long as necessary to fulfill the purposes outlined in this policy or comply with legal obligations, unless you request deletion (see "Your Rights" below).

Automatic Decision-Making

We do not engage in fully automated decision-making that significantly affects you. Shopify uses limited automation (e.g., temporary IP/credit card blacklisting for fraud prevention), which does not have significant legal effects.

Selling Personal Information (CCPA)

Under the California Consumer Privacy Act (CCPA), we may "sell" Personal Information by sharing it with advertising partners, such as:

Categories Sold: Site usage data, purchase history, email addresses (via Shopify Audiences).
Opt-Out: Contact us at [email protected] or adjust cookie settings on the Site.
Minors: We do not knowingly sell Personal Information of individuals under 16.
Incentives: We do not offer financial incentives for selling Personal Information.

Your Rights

GDPR (EEA Residents)

You have the right to:

Access, correct, or delete your Personal Information.
Port your data to another service.
Object to or restrict processing.
Withdraw consent (where applicable).

Contact us at [email protected] to exercise these rights. Data is processed in Ireland and transferred to Canada and the United States, compliant with GDPR (see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR).

CCPA (California Residents)

You have the right to:

Know what Personal Information we collect, use, or sell.
Request deletion or correction of your Personal Information.
Opt out of the sale of your Personal Information.
Non-discrimination for exercising these rights.

We use cookies to enhance your Site experience. Cookies are small data files stored on your device, including:

Functional Cookies: Enable Site navigation and checkout.
Analytics Cookies: Track Site usage (e.g., Google Analytics, Shopify Analytics).
Advertising Cookies: Support targeted ads (e.g., Meta, Shopify Audiences).

Key Cookies:

Name	Function	Duration
_shopify_s	Shopify analytics	30min
secure_customer_sig	Customer login	20y
cart	Shopping cart	2w
_tracking_consent	Tracking preferences	1y

For a full list, see Shopify’s cookie policy: https://www.shopify.com/legal/cookies.
Manage cookies via your browser settings or opt-out tools in the "Behavioral Advertising" section. Blocking cookies may affect Site functionality. We do not respond to "Do Not Track" signals due to inconsistent standards.

Mobile Messaging Service

By subscribing to our SMS/text messaging service, you agree to receive recurring messages (e.g., order updates, promotions) from Pet Friends Co. to the mobile number you provide, even if it’s on a Do Not Call list. Messages may use automated systems.

Cost: Free, but standard message/data rates apply per your wireless plan.
Frequency: Varies based on service updates or promotions.
Opt-Out: Text STOP to +18666340503 or click the unsubscribe link in messages. You’ll receive a confirmation text, and no further messages will be sent unless you re-subscribe.
Help: Text HELP to +18666340503 or email [email protected].

We may change the short code or number used for the service and will notify you. Wireless carriers are not liable for delayed or undelivered messages. You must provide a valid mobile number and notify us of changes. We are not liable for failed or misdirected messages, to the extent permitted by law.

Changes

We may update this Privacy Policy to reflect changes in our practices or legal requirements. The updated policy will be posted on the Site with the revised "Last Updated" date.

Complaints

If you have a complaint, contact us at [email protected]. EEA residents may also contact their local data protection authority, such as the UK’s Information Commissioner’s Office: https://ico.org.uk/make-a-complaint/.